Liat Ben-Senior holds an MBA and MSc in Human Genetics from the Sackler School of Medicine of Tel-Aviv University, Israel. Ben-Senior has over 15 years experience in Marketing and Digital Marketing in the field of Biotech and Life Sciences. Her scientific background includes immunology and molecular biology research, both in academia as well as industry. Her management background includes business development and commercialization of early stage medical devices, cellular, and small molecule therapies. For the last ten years, Liat has worked with CReATe Cord Blood Bank as Business Manager. At CReATe, Liat focuses on educating expectant parents and health care professionals about the cord blood banking options available in the Canadian market. As part of Liat's role with CReATe, she is responsible for creating all the educational and promotional materials, information sessions and webinars. She strongly believes in empowering expectant parents by offering them accurate information so they can make an informed decision. Liat is excited to take part in the Board of Directors of Parent's Guide to Cord Blood Foundation. To learn more about cord blood banking, visit Parent's Guide to Cord Blood Foundation at https://parentsguidecordblood.org/en/board

Stem cells