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Jude Urlich

Director of Engagement & Implementation
management
pharmac
New Zealand

Business Expert Social and Political Sciences
Biography

Jude joined PHARMAC’s senior leadership in 2010, bringing broad experience in leadership roles in the public service, tertiary education and wider state sector, and her technical expertise in public affairs, communications and social marketing.  

Research Intrest

Jude has led PHARMAC’s corporate services, policy and external relations activities. As Director of Strategic Initiatives this included leading key developments such as PHARMAC’s response to the TPP. As well as this, Jude continues to oversee the Policy, Communications, Implementation, and Māori & Pacific Responsiveness Teams.  

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