Marketing Regions, Advertising and Marketing Programs, Corpo
Macdonalds Irrigation Ltd
Israel
Mr. Wilson brings to clients a career experience of 42 years with Caterpillar, Inc., and related companies in North and South America, Europe, Africa and the Middle East. In various senior positions, he directed Marketing Regions, Advertising and Marketing Programs, Corporate National Accounts and Dealer Development and Relations. He worked internationally in the areas of dealer appointments, best practices, and performance assessments and recognition.
Business Proposals for Dealers/Distributors to represent new product lines: Assess draft proposals or outlines and help ask the right questions and include the right elements that might favor a decision. Strategic Compensation for Dealers/Distributors: Help assess compensation program alignment with the enterprise’s goals and objectives.