"Dr. Helmy Hamada, Sr. Director Business Development in Amoun since April 2013, studied Pharmacy in Alexandria University. Helmy’s career started with Pfizer in 1980 as a professional sales representative in Saudi Arabia. In 1982 he was promoted to a sales manager. In 1992 Helmy was given the responsibility as a regional regulatory manager based in Cairo, he was later promoted in 2005 to the position of Director for regulatory operation reporting to the Middle East regional Director. In June 2009, he was further promoted to the position of Director Regulatory Affairs and Pricing for Africa & Middle East reporting to the Regional President of Africa & Middle East. During such period, and as a member of the Leadership Team, Helmy was responsible for all cross functional teams and business partners to provide strategic insight, analysis and recommendations to the regional Leadership Team, senior management and staff on all company product portfolio and new business projects that aim at driving the business growth. Helmy consistently provided hands on support in all activities related to new business opportunities, marketing activities, regulatory affairs issues and pricing policies and strategies. In January 2011, Helmy left Pfizer and worked as Independent Consultant to many local and International pharmaceutical organizations, on all business development matters as well as company regulatory strategies, new product acquisitions, drug marketing authorization process, manufacturing inspection process and pricing strategies."

Drug marketing