Helio Mattar has created a number of ground-breaking organizations in Brazil that foster individual consumer consciousness and corporate social responsibility. His approach recognizes that social organizations and governments are critical partners in the diffusion of social innovation. Mattar believes that each individual, as a citizen and consumer, plays a critical role in mobilizing support for initiatives with high social impact. Pursuing this conviction, he has dedicated himself full-time to his role as President of the Akatu Institute for Conscious Consumption. 

The Akatu Institute for Conscious Consumption motivates citizens to use the power of their daily choices as consumers to effect large-scale social change. The Akatu Institute works to develop awareness, motivate and mobilize citizens to exercise their individual and collective consumer power. This is done through activities in the areas of communications and education, directed mainly at community leaders, students and employees of partner companies.