Helena Proença

Marketing Director at AtralCipan
Healthcare
Atral Cipan Pharmaceuticals
Portugal

Business Expert Healthcare
Biography

She is Marketing Director at AtralCipan, Lisbon Area, Portugal.She is winner of "Product of the year 2009".Her Specialties: Partnerships negotiations. Portuguese Healthcare in Primary and Secondary Care Account management Optimizing sales efforts and creating unique value propositions to customers and stakeholders Field Force Effectiveness, targeting and segmentation Regional Access and Networking P&L management Create and shape business models through innovation, technical skills and processes/logistics modeling Design and coordination of Supply Chain strategies. People development Talent management and retention     She is Marketing Director at AtralCipan, Lisbon Area, Portugal.She is winner of "Product of the year 2009".Her Specialties: Partnerships negotiations. Portuguese Healthcare in Primary and Secondary Care Account management Optimizing sales efforts and creating unique value propositions to customers and stakeholders Field Force Effectiveness, targeting and segmentation Regional Access and Networking P&L management Create and shape business models through innovation, technical skills and processes/logistics modeling Design and coordination of Supply Chain strategies. People development Talent management and retention    

Research Intrest

Healthcare