Edi Hienrich is senior vice president and managing director for the EMEA Region (Europe, Middle East and Africa) and India. He is responsible for all strategic, sales and marketing functions across the region’s markets. Hienrich has extensive experience at Herbalife, developed over 25 years with the company.  He has worked around the globe, with leadership positions in South America, Asia, and Eastern Europe. Hienrich started with Herbalife in finance and quickly rose to country and regional management, where he led operations for Eastern Europe.  After serving  as vice president of South America, he then moved into international development, where he was responsible for the opening of new markets including Brazil, India, Colombia and Singapore. His focus was then directed to Southeast Asia, where he developed and implemented long- and medium-term strategies to drive the region’s profitable expansion and growth. Most recently, Hienrich served as vice president of sales for the U.S. market. Hienrich holds a Bachelor of Arts degree in economics and a Master of Business Administration.

 Nutritional research