As the head of marketing and sales, Dr. Tariq Ghori has a vast experience in developing new markets for Matco Food’s products and appointing distributors in strategic locations. He has been instrumental in the brand development and positioning of Falak Basmati Rice in over 35 countries. He is a regular participant in renowned world food fairs such as SIAL France, ANUGA Germany, Gulfoods Dubai, amongst many other food fair. He also has experience in managing the company’s finances and its relationship with lending institutions and project finance institutes. Dr. Tariq Ghori is a graduate of Cadet College Petaro, where he demonstrated exceptional leadership skills as the College Junior Under Officer and a final year gold medalist. After graduating from Dow Medical College, Pakistan’s premier medical institution, he made the decision to join the family business and went on to build his business knowledge by attending California State University, Long Beach. Dr. Tariq Ghori is a founding member of the Rice Exporters’ Association of Pakistan (REAP) and has served as a member of REAP’s Managing Committee as well as being the president of the Pakistan Basmati Rice Promotion Committee of REAP.

 FOOD SCIENCE