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Experts in Business and Management
Gerhard J. Barone Dr. Hanumant Yadav Jack Jonck DOÄžANAY, Mehmet Mete Bernardo Balboni G. Eddy Birrer Cem Behar Bin Ke Cengiz Kallek Michael Frese Engin Akarli Andrew M. Brajcich Robert Lee Ensar Gul Irene Elisabeth De Pater RUOLIAN FANG REMUS ILIES Geraldo Cerqueiro Timothy G. Coville Ghee Soon Lim View MoreDennis Wong
Managing Director and Brand Positioning
Business and Management
ADDEDVALUE
Poland
Dennis is a lover of brands and an unashamed champion of consumerism. With more than 13 years’ experience in brand development, he is passionate about bringing the worlds of insight, strategy and innovation together. Since joining Added Value in 2008, Dennis has worked with the likes of Diageo and McDonald’s in understanding and shaping their next big step change opportunities.He believes renovation is easy and often overworked, but that disruptive innovation is the biggest challenge a brand can face; it requires a killer insight, a point of view on the future and unwavering courage to change the category conversation.
Business and Management