David Arron is a Senior Director with Alvarez & Marsal, specializing in digital strategy and execution for retail, consumer services and B2B clients. With more than 20 years of product, marketing and general management experience, his primary areas of concentration are e-commerce, customer experience, product management, conversion improvement, demand generation and multi-channel development.As part of a year-long turnaround initiative led by A&M, Mr. Arron served as interim Vice President of E-commerce at Talbots, the women’s apparel retailer. He managed and drove performance improvements in the site development, site merchandising, online marketing and web analytics functions.Prior to joining A&M, Mr. Arron was the Senior Director of E-Commerce for Expedia, where he managed the profit and loss statement (P&L) and led global product management for the hotels category. He drove the product roadmap, grew conversion through shopping path redesign and optimization, increased the rate of new feature development by implementing agile development, spearheaded a rapid test-and-learn approach and improved sales performance through a complex matrix organization. Mr. Arron previously spent seven years at Amazon in various business management roles. As General Manager of the Marks & Spencer partnership, he launched the UK department store's new website and multi-channel solution on the Amazon platform. As Senior Category Manager for electronics, he launched Amazon's third-party seller business and drove its growth in sales, selection and partner relationships. As Director of the Cell Phones Store, he launched the business and oversaw the P&L, merchandising, operations and carrier relations.Earlier, Mr. Arron was marketing director for two early-stage start-ups, Qpass and Toll Free Cellular. At the beginning of his career, he held marketing and consulting roles at Cellular One (AT&T Wireless) and Booz, Allen & Hamilton.

He has experience in site development, site merchandising, online marketing and web analytics functions