Celina Junqueira Issa

Global Marketing Manager HPC - Oxiteno
Business Management
Oxiteno
Brazil

Business Expert Business and Management
Biography

 Development and implementation of strategic plan per customer with the sales team, creating more retention, objectivity and assertiveness in the projects´ execution.  Implementation of biweekly meetings with the sales team for better understanding of customer needs;  Implementation of Culinary Treks along with technical and sales team to create innovation and value to submitted projects;  Projects´ presentations focused on trends and flavor experimentation, leading the client in a sensory world;  Implementation of semi-annual meetings with Gold Clients for a better understanding and knowledge of products branding and strategies; Training teams focusing in Marketing and Consumer Trends  Approximation of Local and Regional Givaudan Marketing and Technical teams for a better strategic alignment and sharing of information and new technologies.

Research Intrest

 Marketing.

Global Scientific Words in Business and Management