Anita Krohn Traaseth (born 16 December 1971 in Sandefjord) is a Norwegian business executive and author. In September 2014 she was appointed CEO of Innovation Norway,[1] the Norwegian Government's official instrument for innovation and development of Norwegian enterprises and industry. She is a former Managing Director of Hewlett-Packard Norway. She lives in Oslo. Krohn Traaseth started her career as a trainee in IBM Norge in 1996. She joined the Norwegian division of Hewlett-Packard (HP) in 2009 and in 2012 she became the first female Managing Director running a country in Scandinavia for HP. She was the former CEO of the commercializing company Simula Innovation , and was director of strategy in DNV Software between 2002-2005. She has been a board member of KLP[2] and since 2013 elected President of HP EMEA (Europe, Middle East, Afrika) Women's Council.[3]   Krohn Traaseth became well known for the Norwegian public when she published her application for the MD position [4] of HP Norway in her private leadership blog Tinteguri (established 2012). She is inspired by John Kotter and implements his eight step for transformation in all operative job assignments. She was voted one of top Young business talents in Norway 2003,[5] ranked amongst top 40 Leader potentials cross business, politics and science in Norway 2009 and received the awards for best female leader in the ICT industry in Norway 2012, Oda-awards.[6] In 2013 she received the Social Media Personality of the Year Award from Kampanje.   Krohn Traaseth has been supported by a variety of notational and international mentors, one of the most known is Harald Norvik who has been sharing advices since 2002.[7]   She is active and visible in the Norwegian business environment with extended network, board memberships, and external presentations. Her external participation in public debate covers core areas within innovation, digitalization and next generation leadership challenges.

 Organisation and strategy