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Gerhard J. Barone Dr. Hanumant Yadav Jack Jonck DOÄžANAY, Mehmet Mete Bernardo Balboni G. Eddy Birrer Cem Behar Bin Ke Cengiz Kallek Michael Frese Engin Akarli Andrew M. Brajcich Robert Lee Ensar Gul Irene Elisabeth De Pater RUOLIAN FANG REMUS ILIES Geraldo Cerqueiro Timothy G. Coville Ghee Soon Lim View MoreNessa Adams
Lecturer
Department of Business & Management
Regent's University London
United Kingdom
Nessa Adams is a Lecturer in Marketing and Strategy, and Pathway Leader for BA Global Marketing Management at Regent's University London. Nessa is also a Freelance Marketing Consultant with over 10 years experience working with digital marketing agencies, multinational brands and start-up companies. She is currently in the final stages of completing her PhD in Sociology and Communications at Brunel University. Her research interests lie in the areas of digital marketing, strategic marketing, social/cultural production and the management of diversity within organisations, and has two main research focuses. Firstly, her current research analyses how marketing organisations are adapting to changes in the digital economy and is working on projects with several global marketing organisations. Secondly, she analyses the organisational problems within these marketing organisations, such as cultural reproduction and the facilitation of identity.