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Dr. Dean Greenwood Shubhangi Bhagwan Kamble Amal Elamin Benjamin Becerra Gillian Abel Gurinder Bains Katherine Davis Gail Rice Ernest Schwab Ehren Ngo Kent Chow Craig Jackson Helen Martinez Lee Berk Manish arora Peter Crampton Emilia Bagiella Ajith Kumar Karen Adams Dr Wendy Abigail View MoreBiography
Lecturer in Marketing at the University of Newcastle. Mitchell’s recent research has focused on the analysis of food consumer preferences, ethical food retailing and communication of food risk to the public. He has extensive expertise in the use of multivariate techniques and also employing quantitative techniques that link to qualitative research, such as means end chain analysis.
Research Intrest
Marketing