LIISA UUSITALO, doctor in economics, PhD (Econ.), is professor of marketing (special fields marketing communication and consumer theory) at theHelsinki School of Economics 1990-2009.. Master degree 1968, Licentiate degree 1975, and Doctor degree 1979 at the Helsinki School of Economics. Doctoral dissertation on the social differentiation of consumption: Consumption style and way of life. Assistant and lecturer 1969-79.Docent (affiliate professor) 1981, Associate professor 1991, Acting professor from 1987 until nomination to Full professor in 1993, Helsinki School of Economics. Post-graduate research at the University of California, Berkeley, USA 1972-73 and Academy of Finland, Council of Social Sciences 1976-79. --Post-doctoral research fellow at the Science Center Berlin: Institute for Environment and Society, Germany 1979-1980, Senior research fellow at the Academy of Finland1981-87, Research fellow at Wissenschaftskolleg zu Berlin - Institute for Advanced Study, Germany 1995-96, and Research fellow at Scancor-institute,University of Stanford 2002, the Aarhus School of Business, Denmark 2003, and University of Bath 2007. Honours: Invited member of the Finnish Academy of Science and Letters since 1997; Fellow of the Wissenschaftskolleg Berlin since 1995; Professor of the Year 2000 in Finland. LIISA UUSITALO, doctor in economics, PhD (Econ.), is professor of marketing (special fields marketing communication and consumer theory) at theHelsinki School of Economics 1990-2009.. Master degree 1968, Licentiate degree 1975, and Doctor degree 1979 at the Helsinki School of Economics. Doctoral dissertation on the social differentiation of consumption: Consumption style and way of life. Assistant and lecturer 1969-79.Docent (affiliate professor) 1981, Associate professor 1991, Acting professor from 1987 until nomination to Full professor in 1993, Helsinki School of Economics. Post-graduate research at the University of California, Berkeley, USA 1972-73 and Academy of Finland, Council of Social Sciences 1976-79. --Post-doctoral research fellow at the Science Center Berlin: Institute for Environment and Society, Germany 1979-1980, Senior research fellow at the Academy of Finland1981-87, Research fellow at Wissenschaftskolleg zu Berlin - Institute for Advanced Study, Germany 1995-96, and Research fellow at Scancor-institute,University of Stanford 2002, the Aarhus School of Business, Denmark 2003, and University of Bath 2007. Honours: Invited member of the Finnish Academy of Science and Letters since 1997; Fellow of the Wissenschaftskolleg Berlin since 1995; Professor of the Year 2000 in Finland.

Management, Organizational behavior, Marketing and Sociology.