Research, doctoral education and tutoring are my main 'hobbies'. My research interest can be grouped into the following five domains following approximately a chronological order of my 30 year academic life: Early years - from Consumer preference research to early applications of Conjoint Analysis Middle years - from Organizational Buying Behavior to Business Marketing & Relationships An important side-track - Marketing Orientation, Capabilities and Firm Performance Pushing boundaries - Understanding and Managing Business & Innovation Networks Always interested in development of Marketing Theory Research, doctoral education and tutoring are my main 'hobbies'. My research interest can be grouped into the following five domains following approximately a chronological order of my 30 year academic life: Early years - from Consumer preference research to early applications of Conjoint Analysis Middle years - from Organizational Buying Behavior to Business Marketing & Relationships An important side-track - Marketing Orientation, Capabilities and Firm Performance Pushing boundaries - Understanding and Managing Business & Innovation Networks Always interested in development of Marketing Theory

Management, Organizational behavior, Marketing and Sociology.